Pharmaceutical
The World Health Organisation (WHO) estimates that there is a €40bn trade in counterfeiting drugs annually.
Counterfeiting is a significant and growing problem for the Pharmaceutical Industry. Pharmaceutical counterfeiters are well organised and adept at infiltrating legitimate supply chains with potentially severly damaging effects. RW Pierce Security Print Solutions has been working since 1929 to protect brand owners from fraud and counterfeting and have developed a wide range of world-class anti-counterfeiting and anti-tamper products.
The pharmaceutical industry is one of the most vulnerable when it comes to tampering and counterfeiting. Producers and consumers alike need to be certain that their products cannot be opened or resealed or tampered with before they are purchased and used.
The number of fake medicines is still growing and damaging Pharmaceutical Brands, consumers' trust and patients' safety.
RW Pierce Security Print Solutions has developed sophisticated track-and-trace solutions that allow companies to be completely aware of their supply-chain process. We can also provide tamper-evident solutions to protect packaging from fraudulent opening and holograms for immediate verification.
Working with Cambridge based company, SMART Holograms, RW Pierce recently secured a license agreement to embed SMART’s breath authentication technology in tamper evident seals. The mechanics of this innovative technology will mean that pharmaceutical manufacturers can confidently protect product revenue as well as their brand reputation through direct replacement of existing tamper evident seal technologies. The international launch of the tamper evident breath authentication hologram is on the 23rd if February at the Pharmaceutical Anti-Counterfeiting Conference in Amsterdam.
Formulating strategic partnerships such as this has allowed RW Pierce to remain at the forefront of security print solutions. From simple barcode technology to RFID, RW Pierce Security Solutions can adapt to its clients specifications.
